From layoffs, inflation and calls for regulation to breaking up big tech, 2023 has been tough for the industry’s reputation. Despite these challenges, people remain optimistic about its future. The economy is coming back, inflation is largely under control and generative artificial intelligence tools are spurring a new wave of innovation.
Even in this moment of respite, however, the road ahead for tech will only become more complicated, not less. Generative AI emerged as a new industry and could bring new opportunities but is also fueling concerns among consumers. Politically, a rising share of U.S. Republicans are finding that tech has a positive impact on discourse as X, formerly known as Twitter, cozies up to conservatives. Tech, AI and online discourse are sure to become key areas of focus of the 2024 elections.
Based on survey interviews conducted monthly since September 2022, this report provides insight into how consumers view the tech industry and the future of technology.
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